Wake-Up Call, Boots

The Challenge:

To help Boots close the 'Gender Sleep Gap' and help working women sleep better.

The Solution:

I wanted to start a discussion on the Gender Sleep Gap by instilling the importance of quality sleep for women. Also, through the campaign, I hope to further reduce/close the Gender Sleep Gap.

Boots Guerilla Marketing PR Stunt to get people talking

Expansion of the PR Stunt

Boots would then issue an apology on Social Media to the women of the UK.

The Apology - on Facebook

The apology - On Instagram

In-Store Boots (zzz) dedicated sleep section with products that help with better sleep.

Sleep tracking calendar within the Boots Advantage Card app

Lucky Draw PR - A weekend getaway with Boots

Hopefully, the campaign would catch the eye of the media and generate online buzz.

Creative Team: Ria Shah & Fern Curley

#GenderSleepGap #Boots #BootsUK #Idea #Concept #CreativeAdvertising #PR #Marketing #GuerrilaMarketing