Choose Technology Evolved, Choose ADT

The Challenge:

To encourage homeowners in the UK to choose ADT Securities over other security services.

The Solution:

Billboard Ad show how ADT as a brand maintains its core values of protection while evolving with technology. At it's core, home security is a natural animal instinct. In the wild, many fool proof systems have been developed and evolved for millions of years, to keep homes safe. ADT has evolved too, advancing its technology whilst remaining true to the basic rule - survive in the wild.

Check this campaign out on Ads Of The World! https://www.adsoftheworld.com/media/integrated/adt_choose_technology_evolved

TV/Video Advert for ADT

Bilboard Ad

Magazine Print Advert in Home/Decor magazines

Adshel Ad

Bus Advert

Ambient Advert as seen from the top in shopping malls/train stations

Social Media Post on Facebook for ADT

Team: Ria Shah, Rachel Stanley, Matic Kosem & Gabrielle Carney

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