Put Yourself First, Durex

The Challenge:

To persuade 16-24 year olds to use condoms and make carrying it a norm.

The Solution:

Through this copy-led campaign, I wanted to bring out the contrast between how 16-24 year olds take precautions with the latest technology and gadgets, but forget about protecting themselves when it comes to sexual health.

Durex Adshel

Durex Tube Advert

Durex Instagram Advert

Instagram post

Tinder Advert - Swiping 'Right' would match you with Durex. You can choose to ask any questions related to STDs/Sexual Activity or buy condoms online.

#CreativeAdvertising #Durex #Campaign #Idea #CarryACondom #Copywriting