The Challenge:
To empower heart attack survivors to continue making lifestyle changes to avoid having a second heart attack.
The Solution:
Most heart attack survivors stop taking their medications once they feel healthier externally. The idea is to show heart attack survivors what their heart looks like on the inside using virtual reality and scanning technologies.
Digital Adshel that scans your pulse rate
VR Technology shows picture of yourself with your heart rate and heart damage
Adshel then suggests you to instead walk short distances or try some healthy foods from a nearby supermarket.
Adshel slides/process
Adshels in Tube Stations and Malls
Coupons in Newspapers to promote a healthier lifestyle
A Short Zine sent by direct mail to heart attack survivors
Creative Team: Natasha Dadra and Ria Shah