The Challenge: To make Homebase the go-to store for kitchen fittings.
The Solution:
I wanted to show Homebase Kitchens to be spacious and dynamic for use by creating a light-hearted, fun yet bold campaign. A clean, polished kitchen is the pride of every household, however, life evolves only in a chaotic, Homebase Kitchen.
Magazine Double Spread Advert - this would be placed in Home Catalog magazines
Social Media Tile Advert
Social media tile advert
Pinterest Board for Kitchen Inspiration - The board would consist of Kitchen Design inspiration, ideas on how people can make the most of their kitchen, party/get together ideas and food inspiration.
A Concept - A humorous, light-hearted, reality TV Series launched on Youtube/Netflix where a group of friends lives in a Homebase kitchen for a week whilst overcoming challenges of everyday life. The series would consist of 7 episodes and would enforce how dynamic and chaotic a Homebase Kitchen can be.
PR Stunt - Instore
PR Stunt - Out of Home
PR Stunt - A pop-up café/kitchen
Creative Team: Megan Williams & Ria Shah