Be the Joker, Adidas

The Challenge:

To relaunch the "Crazy Chaos" trainer to a more fashion-focused consumer at JD Stores instead of portraying it as a 'budget shoe'.

The Solution:

Today's teenagers want to feel part of a group while standing out. They are more fashion-conscious, aware and constantly looking for new trends. I wanted the shoes to mimic their crazy lifestyle that helps them fit in but also helps them stand out.

Billboard advert

Adshel

JD Store Window Display

In-store Photo Booth

Creative Team: Natasha Dadra and Ria Shah

#CreativeAdvertising #Fashion #Adidas #CrazyChaos #Brief #Concept