The Challenge:
To relaunch the "Crazy Chaos" trainer to a more fashion-focused consumer at JD Stores instead of portraying it as a 'budget shoe'.
The Solution:
Today's teenagers want to feel part of a group while standing out. They are more fashion-conscious, aware and constantly looking for new trends. I wanted the shoes to mimic their crazy lifestyle that helps them fit in but also helps them stand out.
Billboard advert
Adshel
JD Store Window Display
In-store Photo Booth
Creative Team: Natasha Dadra and Ria Shah